Research & Development
The service supports wineries in exploring innovative, cultural, and strategic growth opportunities. It fosters collaboration, secures funding, and integrates new technologies and market insights to strengthen brand value and future-oriented development.
Commitment Options
2-year or 5-year collaboration periods available.
*Services are based in Turkey, with an initial market focus on Turkey, followed by Greece, Bulgaria, and Georgia.
1
Project Design & Funding Coordination
Support in the conception, development, and submission of research and innovation projects in collaboration with academic institutions, international partners, and the private sector. Guidance is provided for accessing funding opportunities from European Union programs, national foundations, and global cultural organizations. Special emphasis is placed on initiatives that connect wine with cultural heritage, sustainability, and territorial identity.
2
Innovation & Digital Strategy
Implementation of forward-thinking technologies to enhance wine marketing, public relations, education, and sales. Emphasis is placed on immersive and interactive digital tools that resonate with contemporary audiences and reflect the evolving landscape of wine communication. Projects are designed to integrate innovation into the heart of brand strategy and consumer experience.
3
Consumer Insight & Strategic Growth
Development of targeted research partnerships to generate data-driven insights into consumer behavior, preferences, and emerging trends. These studies inform sales strategies and support wineries in making informed, future-oriented decisions. Coordination and management of partner relationships are included to ensure alignment with business goals and brand values.

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